3 Steps to the Perfect Business Name
One of the most important decisions you'll make for your business is picking out its name. It's so easy to just go with something obvious and familiar like "Jake's Garage" or "Dee's Design" but if you do that, you're missing out on one of the best ways to set yourself apart from the crowd. It's also an opportunity to show off your personality and creativity!
In order to help get you started with naming ideas, here are some helpful tips:
1. Write down your ideas.
They might seem silly, but don't be afraid to write down everything—it's better to have more than less when it comes to brainstorming!
Take a look at each word and ask yourself: "Is this word relevant?" If it isn't, then scratch it off the list.
Look at your list again, and ask yourself: "Does this word describe what we do?" If not, then scratch it off the list as well!
When you have your final list (two or three words), go through them again with these questions in mind: "Is this easy to spell?" "Is this easy to pronounce?" "Does this make sense?" If any of these answers are 'no,' then scratch that word off too!
After you've gone through all of these steps, choose only one name for your business! It might seem like a hard decision now but trust me—you'll thank yourself later on when you've got a clear idea of what your business does and who you're trying to target.
2. Ask Relivant Questions.
Now that you have your name, think about whether it's going to help or hinder your business. Think about how people will react when they hear it for the first time—will they think it sounds fun? Serious? Creative?
You should consider what type of imagery or symbolism would be most appropriate for your brand. Do you want something modern? Or do you want something classic? Do you want something that is related to nature or animals?
Think about how easy it will be for people to remember the name of your company! If it is too long or complicated then people might have trouble remembering it when they need to look up information about your business online later on down the road as well as when they see ads/posters etc out in public places such as malls etc where they live!
If you're still not sure about your name, then ask for feedback from friends and family. Let them know what you've been thinking about and see whether they agree with it or not.
3. Do Your Research
Once you have decided on a name for your business you need to conduct some research and find out whether it's trademarked. If it is, then you should try coming up with another name that has not been trademarked by someone else. Making sure that no one else is using your name is important to begin registering your company name at the relevant government agency or department so that no one else can use it either!
If you still need help, BloomWell specializes in creating company identities that reflect your business and brand. We can help you come up with a name that’s unique, memorable, and best of all—you!